What's in a Great Brand Name? Actually, quite a lot. Whether you're naming a business, a product, or a service, finding a great brand name is one of the most difficult branding exercises you can go through. It's even more difficult to name a brand…
The third instalment in the Inspirational Alphabet Logo Design Series comprises my top 10 favourite letter Cc logo designs. In my experience the letter C is one of the more challenging characters in the alphabet to create interest in. My respect goes out to all…
Since Marissa Mayer took the helm as CEO last year, search engine challenger brand, Yahoo kept itself pretty busy with acquiring Tumblr, overhauling Flickr, redesigning its email service, and fine-tuning its fantasy sports offering. After a year of progress, Yahoo announced in early August its…
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…