2013 proved itself to be a strong year for rebranding. Especially in Australia and Canada. That's not to say there weren't any duds. Earlier this month I examined the three worst rebrands of 2013. Today I’m switching gears and focusing on the best. While it's…
Talk about taking a campaign to the next level. Not only did Wear It With Pride encompass web, print, apparel and public events into their marketing plan, they also helped create a hit single and spark a fashion movement in Australia. When Australia reformed their…