Because brands don’t manage themselves.
Let’s help build you a cult following.
Talk to employees and customers of strongly branded companies like Lululemon, Ferarri, and Yeti and they will sound like evangelists—preaching well-established brand values as the gospel truth.
Brand management follows brand training, ensuring stakeholders, leaders, and staff members understand how to communicate and deliver the core values and key features of your brand on an on-going basis. Brand management helps to maintain the excitement of communicating the message in authentic ways, while protecting the sanctity of the underlying theme.
Managing your brand includes quarterly brand training sessions, providing specific instructions for the consistent use of visually branded materials (including logos, fonts, colours, photos, signatures, tag lines, media protocols, sales materials, and communications). It also includes ongoing measurement and evaluation of your “brand score.”