Services Provided: Brand Identity

Canadian leading endoscopic equipment supplier, Vantage Endoscopy supplies some of the world’s most top-of-the-line medical equipment.

Upon joining two subsidiary medical companies, Carson Medical and AMT into Vantage Endoscopy; Diploma Healthcare Group approached Urban Jungle to design the new Vantage corporate brand identity with the goal to reflect the company’s professional, modern, and vibrant sensibilities.

Inspired by both the Spirograph and the end of an endoscopy tool, Urban Jungle designed the identity using a combination of four semi-transparent aqua and ochre circles. The circles symbolize the convergence of two unique corporate entities into one new brand—Vantage.

Using charcoal for the customized typeface, the identity blends a vibrant colour palette giving it a fresh, smart and energetic feel, and reflects the youthful and contemporary edge of the company.