Edmonton’s first green home builder, Kensington Master Builders was renowned for its luxurious, master-crafted, semi-custom, and complete custom estate homes.
Before the launch of its new, semi-custom home line, Kensington Master Builders approached Urban Jungle to create its brand identity and design system. Urban Jungle created an elegant, contemporary visual marque and complete identity program, including logo, stationary, specification packages, promotional items, and signage, as well as a website integrating the concept for their new home line.
Urban Jungle created an online and print advertising campaign announcing the debut of the Cameron, Kensington’s newest show home, evoking the glamour and pleasure of owning a Kensington home. In addition, Urban Jungle’s work included copywriting, design, photography, direct mail, print, email, and web marketing. Working with our web marketing partner, Bluetrain, Urban Jungle managed to take Kensington’s website from the 50th page in Google search rankings to 1st position for key branded and non-branded search terms.