Strategy | Urban Jungle
04
Jun
Jun
How to Select an Edmonton Marketing Agency
First, the bad news. Agency selection is a pain in the ass. You’d think it would be fun, but it's not. It's akin to getting pummelled by Evander Holyfield for ten full rounds. Next, the good news. If you are able to endure, you'll end…
12
Apr
Apr
Community Branding: Where to Start? (Part 1)
Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of…
07
Feb
Feb
Blackburn on CBC Radio One Edmonton
Urban Jungle founder, Craig Blackburn speaks with Rick Harp and Lydia Neufeld on CBC's Edmonton AM, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
04
Feb
Feb
Freedom to Fail
The following is an excerpt from the introduction to Alberta’s brand as it appears on the official government website. [columns] [col_2]Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about…
03
Feb
Feb
Blackburn on CBC Radio One Calgary
On February 3rd, Urban Jungle founder, Craig Blackburn had the opportunity to speak on CBC's Calgary Eyeopener, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
12
Jan
Jan
8 Reasons Why You’re Going to Smoke Your Competition (Redux)
This is an article I posted back in 2009. Rescued from the archives, it is just as relevant today as it's ever been. 1. Your vision is crystal clear. Your corporate vision and mission inspire everyone. Your employees know why the company exists, where the…
08
Dec
Dec
Anyone Can Play Drums
Grab those two little sticks. Sit down and get comfortable behind those shiny round thingies, and start tapping the sticks on the white flat parts of the round thingies. See? You’re playing the drums! Woot woot!! You can also fill your cavities, or prescribe your…