What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need…
I realize some people find issues with Apple, but let’s face it, buying an Apple is an awesome experience. I bought my 3rd Mac last week and I swear the feeling never gets old. The packaging is beautiful. Everything is laid out perfectly. All you…
Next time you are at the zoo you might notice a 10-ton elephant tethered by a flimsy rope to a 3-foot pole. The elephant has been trained to believe it has no choice about staying in its current position. And so it is with the…