VANOC | Urban Jungle
20
Feb
Feb
Olympic Ambush Marketing
One of the latest controversies to spin its web around the 2010 Olympics in Vancouver deals with sponsorship or better yet the lack thereof. Many large corporations have been selected to play and pay the part to be the financial backbone of these winter games;…
12
Feb
Feb
Illustrations Say 1000 Words
Stylized Graphics Set Tone (& Texture) for 2010 Games Upon first glance I immediately thought “there is something different about the way Vancouver is presenting their Olympics”; it wasn’t until my second that I realized what it truly was. Vancouver 2010 was completely photography free.…
05
Feb
Feb
The Olympic Volunteer Brand – Dressed for Success
When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line.…