Microsoft | Urban Jungle
31
Jan
Jan
The Microsoft Rebrand. What Could Have Been.
One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…
10
Dec
Dec
The Worst “Rebrands” of 2012
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…
01
Oct
Oct
Microsoft and eBay: Rebranding? Or Refreshing?
There's been a lot of talk over the internets the last few weeks in regards to big brands' rebranding efforts. On August 23, 2012 Microsoft unveiled its new logo, the first update of its kind in last 25 years for the Redmond-based software giant. More…