JC Penney | Urban Jungle
07
Jan
Jan
The Worst Rebrands of 2013
As it turns out, 2013 was a pretty solid year for rebranding (especially when compared to 2012). Still, some rebrands managed to bonehead their way to stardom and here-within are my picks for the three worst rebrands of 2013. 3. Yahoo!: If ever there was…
02
May
May
JCPenney Acknowledges You Hate Them
But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest." For those not in the know, JCPenney suffered from one of the…
10
Dec
Dec
The Worst “Rebrands” of 2012
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…