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The Worst Rebrands of 2013

As it turns out, 2013 was a pretty solid year for rebranding. Especially when compared to 2012. Still, some rebrands managed to bonehead their way to stardom and here-within are my top three picks for the worst rebrands of 2013.

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Timing, Luck & Love

What do Led Zeppelin and ancient Chinese warlords have to do with your company's success? Over the years I have met many business owners with ground-breaking ideas, cutting-edge technology, knowledge, skills—you name it, they had it all. And for whatever reason their businesses never took off.

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Cool Brands Do Video. Do You?

We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot.

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You Can Be More

It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one of the major reasons anyone in our industry does what they do (or at least it should be). Continue reading »

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