2013 proved itself to be a strong year for rebranding. Especially in Australia and Canada. Here are my picks for the three best rebrands of 2013.
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As it turns out, 2013 was a pretty solid year for rebranding. Especially when compared to 2012. Still, some rebrands managed to bonehead their way to stardom and here-within are my top three picks for the worst rebrands of 2013.
It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]
After a year of progress, Yahoo unveils a new logo. Not one logo, but 30 logos over the course of 30 consecutive days. A strategy raising more questions than it answers.
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years.
One of the most exciting things I’ve followed in the wake of Microsoft's 2012 rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar.
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin.
This week I’m looking at the three best rebrands of 2012. Leaders in their respective industries, each company appears to have prioritized strategy by going through the complete rebranding exercise—including redefining their market position to guide their customers’ beliefs, and executing a complete and interconnected brand strategy.
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name.
There's been a lot of talk over the internets the last few weeks in regards to big brands' rebranding efforts. On August 23, 2012 Microsoft unveiled its new logo, the first update of its kind in last 25 years for the Redmond-based software giant.