"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the most-part people seem to be buying it.
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But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest."
On January 14th 2013, Coca-Cola launched an ad campaign aimed to tell the truth about its products. Did it really tell the truth or was it just lip service?
For the entire month of February Urban Jungle will have on-site press coverage in Whistler at the 2010 Olympic Games. Danna Beatty, Urban Jungle’s newest marketing rockstar will be blogging from the front lines; discussing the awesome and the ugly of the Games. From branding, to communications, to creative, to the overall visitor experience, Danna […]