Year after year we see an endless parade of beer advertisements. Most—even the memorable ones—fail to move a keg, can or bottle out of the warehouse. Why?
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Too often we hear statements like, “It’s just a logo,” or “Logo’s aren’t that important—people put too much emphasis on them.” When an identity is belittled to the point of being called a logo, this is true. Continue reading »
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Continue reading »
I hate this video. I love this video. This is the opening piece created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight I think every person in every industry feels — not just creatives — love for the business when things are going well, and hate, […]
Nike and World Cup — you’re too good. I want to get on the next plane to South Africa. Who’s with me?
Have you ever bought an Apple product? If you haven’t I’m sure you want to, and if you have—did you ever regret it? I know I sure haven’t. I realize some people find issues with Apple, but let’s face it, buying an Apple is an awesome experience. I bought my 3rd Mac last week and […]