Lego | Urban Jungle
28
Jun
Jun
Consumers Control the Brand (The Biggest Marketing Myth of the Decade)
"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the…
26
Nov
Nov
Reinforcing Brand Through Interior Design
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…