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The Best Rebrands of 2012

This week I’m looking at the three best rebrands of 2012. Leaders in their respective industries, each company appears to have prioritized strategy by going through the complete rebranding exercise—including redefining their market position to guide their customers’ beliefs, and executing a complete and interconnected brand strategy.

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Timing, Luck & Love

What do Led Zeppelin and ancient Chinese warlords have to do with your company's success? Over the years I have met many business owners with ground-breaking ideas, cutting-edge technology, knowledge, skills—you name it, they had it all. And for whatever reason their businesses never took off.

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