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5 Reasons NOT to Rebrand (Redux)

It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]

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Reinforcing Brand Through Interior Design

Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments.

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Cool Brands Do Video. Do You?

We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot.

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