"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the most-part people seem to be buying it.
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It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]
After a year of progress, Yahoo unveils a new logo. Not one logo, but 30 logos over the course of 30 consecutive days. A strategy raising more questions than it answers.
For Immediate Release: Edmonton, AB, May 29, 2013 - Edmonton marketing agency, Urban Jungle is pleased to announce the launch of its new website. The May 2013 launch coincides with the opening of the brand development specialist's new Edmonton office.
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years.
With 2012 drawing to a close, it's a good time to take pause and reflect on your company's progress over the past year, as well as plan it's growth for the upcoming year.
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments.
We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot.
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your company. Continue reading »