Communications Archives - Urban Jungle
02
May
May
JCPenney Acknowledges You Hate Them
[kc_row use_container="yes" force="no" column_align="middle" video_mute="no" _id="851035"][kc_column width="12/12" video_mute="no" _id="657467"][kc_column_text _id="10477"]But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest." For those not…
26
Feb
Feb
Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing
On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
12
Jan
Jan
On the front lines in the biggest jungle of them all…
For the entire month of February Urban Jungle will have on-site press coverage in Whistler at the 2010 Olympic Games. Danna Beatty, Urban Jungle’s newest marketing rockstar will be blogging from the front lines; discussing the awesome and the ugly of the Games. From branding,…
14
Apr
Apr
Are You a Marketing Hostage?
What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need…