Coke | Urban Jungle
26
Feb
Feb
Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing
On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
20
Feb
Feb
Olympic Ambush Marketing
One of the latest controversies to spin its web around the 2010 Olympics in Vancouver deals with sponsorship or better yet the lack thereof. Many large corporations have been selected to play and pay the part to be the financial backbone of these winter games;…