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5 Reasons NOT to Rebrand (Redux)

It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]

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Fans Not the Real Losers in the NHL Lockout

For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires, the fact remains—an NHL lockout is not the way to successfully build a brand that's in desperate need of building.

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