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5 Reasons NOT to Rebrand (Redux)

It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]

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What’s in a Great Brand Name?

Actually, quite a lot. Whether you're naming a business, a product, or a service, I believe naming is one of the most difficult branding exercises you can go through. Here are Urban Jungle's top 10 tips to finding the perfect brand name.

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The Best Rebrands of 2012

This week I’m looking at the three best rebrands of 2012. Leaders in their respective industries, each company appears to have prioritized strategy by going through the complete rebranding exercise—including redefining their market position to guide their customers’ beliefs, and executing a complete and interconnected brand strategy.

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Reinforcing Brand Through Interior Design

Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments.

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