It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]
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After a year of progress, Yahoo unveils a new logo. Not one logo, but 30 logos over the course of 30 consecutive days. A strategy raising more questions than it answers.
Actually, quite a lot. Whether you're naming a business, a product, or a service, I believe naming is one of the most difficult branding exercises you can go through. Here are Urban Jungle's top 10 tips to finding the perfect brand name.
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years.
One of the most exciting things I’ve followed in the wake of Microsoft's 2012 rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar.
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin.
This week I’m looking at the three best rebrands of 2012. Leaders in their respective industries, each company appears to have prioritized strategy by going through the complete rebranding exercise—including redefining their market position to guide their customers’ beliefs, and executing a complete and interconnected brand strategy.
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments.
When asked, I define corporate culture as the blend of human psychology, attitudes, beliefs, and behaviours within the workplace. Every company is different and the culture cocktail can result in an inspiring utopia, a depressing nightmare, and everything in between.