2013 proved itself to be a strong year for rebranding. Especially in Australia and Canada. Here are my picks for the three best rebrands of 2013.
Blog / News / By Tag / Art
As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the spirit, and the voice across multiple mediums can sometimes be frustrating, and at times even impossible. Continue reading »
Are you as sick of seeing animals in ad campaigns as I am? Usually their presence in ads is completely irrelevant to the product or service they are selling, and generally they’re used as a ploy to distract you from how bad the product or service is. Telus is apparently “unleashing” something new this week. […]
Olympic Podium & Medal Tray Design: To design an Olympic podium is to develop a platform from which a spirit can soar. Any Olympian graced with the opportunity to stand on the top of one will undoubtedly concur. Trust me. I watched it, night after night, in person and even had the good fortune to […]
Olympic Medal Designs: Developed as a smaller piece built from a larger image, representing the value of interaction with community and importance on individuality, the medal design for the Vancouver 2010 Olympics has definitely set a precedence; or raised the bar if you will for medal designers going further. These large, organic and undulating shapes […]
Moving past the stunning visuals and artistic presentations Canadians have already proven to showcase for the 2010 Olympic and Paralympic games one cannot help to be taken aback with the detail of the other pieces of design Olympians, their families and spectators will interact while within our country. My three part blog is based on […]
Stylized Graphics Set Tone (& Texture) for 2010 Games Upon first glance I immediately thought “there is something different about the way Vancouver is presenting their Olympics”; it wasn’t until my second that I realized what it truly was. Vancouver 2010 was completely photography free. Free from the concern about rights usage and proper resolution. […]