"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the most-part people seem to be buying it.
Blog / News / By Tag / Apple
One of the most exciting things I’ve followed in the wake of Microsoft's 2012 rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar.
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments.
For Immediate Release: Edmonton, AB, May 3, 2012 — As Alison Redford’s Conservatives begin their 12th consecutive term governing Alberta, specialist brand marketing firm Urban Jungle is holding the premier to her promise of “positive change that moves Alberta forward.” The firm, which previously offered brand strategy services to Redford at no cost to the […]