March 2008

Dear Craig,

The team at Advico Professional Investment Services (Canada) Inc. wants to let you know how pleased we are to have the chance to work with you and the rest of the Urban Jungle team. Being a new financial services company we had a lot to think about while being in the start-up phase of our company including:

• Could we afford a professional to help us with our branding and marketing?
• Could we do the same work ourselves?
• Would it be worth it?

We can say with full confidence that it is worth it. We don’t know how Urban Jungle did it, but when our brand strategy and identity package was first presented to us, we never thought that FIVE decision makers could agree so fast on one thing; it was truly amazing.

Your creativity is astounding; you took everything we wanted to portray as a company and put it all into a complete professional identity package. Our business cards and other marketing materials have sparked many conversations and have been able to separate us from our peers in our industry; this gives us a great sense of pride.

Being perfectionists in what we do, it is a pleasure to work with Urban Jungle because no stone has been left unturned or an idea unused. Urban Jungle answered all the questions we had (and the many we didn’t), and even though we thought it was going to be a complicated process, Urban Jungle made everything so easy by taking many of the complicated decisions off our minds, allowing us to focus on building our business. In the end, we feel that Urban Jungle could not have made this process any easier for us and we are grateful for the long hours that were put in to benefit our company.

We are truly pleased with the outcome of all of the hard work Urban Jungle has put forth, and we will continue to use the services of Urban Jungle in the future. We at Advico will not hesitate to recommend Urban Jungle to others. In fact, it is quite comical at times, but sometimes we find ourselves promoting Urban Jungle even more than our own business!

The value Urban Jungle brings to our business is beyond measure. Whether you are starting a new company or controlling an established one, if you want to find ways to separate yourself from your industry peers and create an authentic and memorable brand, we definitely recommend using Urban Jungle for all of your branding, marketing, and advertising needs.

On behalf of the Advico team thank-you again,

Dallas Ferro
Partner

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