BRAND MARKETING NEWS

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For Immediate Release:

Urban Jungle Launches a Facebook Application for RunWild Marathon

Edmonton, AB, April 22, 2011 — Brand marketing firm, Urban Jungle, today announced the launch of an innovative Facebook application for the runners of the RunWild Leading Edge Marathon. According to Urban Jungle, the application is designed to post RunWild runners’ times live to their individual Facebook pages.

Tapping into the online services provided by Results Canada, the event’s timing chip supplier, the application leverages Facebook’s “like” button feature. According to Urban Jungle, any registered marathon runner that owns a Facebook account can “like” the RunWild Facebook page. Once the page is “liked” the runner is automatically entered into RunWild’s database. On race day, when the marathon runner crosses the finish line, their race results are immediately posted to RunWild’s Facebook page as well as to their individual Facebook pages.

“The Facebook application is going to be a fun little feature for our marathon runners and we are pretty excited to launch it,” said Anita Cassidy, RunWild’s Race Director. “We are huge advocates of social media, and tools like Twitter and Facebook have given us the ability to engage with our friends and fans on a deeper level. This new app is going to be a cool way for our runners to inform their friends and families of their times without having to do a thing-it’s 100% automated. It’s also going to be a great way for our runners to help us spread the word about the marathon and our fundraising efforts for the Zebra Child Protection Centre.”

About Urban Jungle
Established in 2000, Urban Jungle specializes in creating brand strategies, graphic design systems, and marketing communications for companies seeking to strengthen their brand, improve their business, and dominate their market. Unlike advertising agencies, integrated marketing firms, and graphic design studios, Urban Jungle works with organizations to develop complete brand platforms that inspire employees, guide business development, and create strong connections with customers and other audiences.

About Leading Edge RunWild Marathon
The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Leading Edge RunWild Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. Created and managed as a non-profit organization, the Leading Edge RunWild Marathon mission is to promote a healthy and active lifestyle while raising money for important charities in the community. Now in its second year and already ranked a Top 10 event by Canadian Running Magazine, the Leading Edge RunWild Marathon has established itself as one of the region’s premiere road races.

Urban Jungle
Phone: 780 701 9877
Web: http://urbanjungle.ca
Media contact: Craig Blackburn, Principal Brand Strategist, Owner
craig [at] urbanjungle.ca
780 701 9877 x1