Liv Real Estate

Liv. Or die trying. Edmonton residential real estate brokerage rebrands itself.

Year: 2012
Services Provided: Brand Strategy, Naming Counsel, Corporate Brand Identity

Edmonton’s changed a lot in the last 30 years. There are beautiful boutiques, fine dining, great coffee. All the perks of living in a big city without the fast pace one might expect. The kind of change that lets you get more of what you love and still make it to soccer practice after work. Liv Real Estate is all for that.

With its lofty mission to become the most respected and sought-after residential real estate brokerage in Edmonton, the 37 year old Johnston Team firm (now Liv Real Estate), cut its ties with Coldwell Banker. Liv offers a fresh perspective on real estate with a new outlook on dotted lines and traditional relationships between agents and homeowners, as they take the artifice out of the transaction and the bus bench out of the relationship. No brown jackets. No hot air ballons. No crusty salesmen. Just honest, reliable, positive, and proactive people doing what’s right for their clients.

Urban Jungle was hired to develop Liv’s brand strategy, including its tagline and brand story. After clarifying its vision and defining its mission, values, personality, promise, experience, Urban Jungle then crafted the new corporate identity for the firm. The new look is simple, bold, and contemporary. It captures the essence of the firm’s fun and friendly personality while communicating its promise to help Edmontonians love where they live.

“We couldn’t be happier with the results”

“The results speak for themselves! We hired Urban Jungle to re-brand our company and we couldn’t be happier with the results. Craig and his team are knowledgeable, professional and easy to work with.”

Sara MacLennan, Director of Marketing, Liv Real Estate



  • Sara MacLennan says:

    Urban Jungle knocked it out of the park on this one. After three months our new brand is a huge success. Our staff are excited to tell people about the brand, because it speaks to them. They wear their “Liv Jackets” with pride and spread the word about our brokerage at every opportunity. Our clients get it – is there really anything more important than that? We’ve received numerous compliments and congratulations from our own competition – including some of the biggest names in the business. Well done Urban Jungle!

  • Craig says:

    That’s awesome to hear Sara. Thanks for the kind words. I’m happy to hear Liv is seeing positive results already.

    You, Sheldon and Nathan deserve most of the credit. The success you’re seeing has to do with the depth to which you went in the strategy.

    Thank you for believing in Urban Jungle. I’m proud that we got to play a small part in Liv’s success. All the best!

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