PORTFOLIO

2012 IBAF World Women’s Baseball Cup

Knocking women’s baseball out of the park.

Year: 2010
Services Provided: Concept — Event Brand Identity, Design, Awareness

Typically Urban Jungle doesn’t pitch concepts, but this was an interesting enough project so we made an exception. Urban Jungle was asked to submit design concepts to the City of Edmonton for the International Baseball Federation’s (IBAF) 2012 World Women’s Baseball Cup, which is coming to Edmonton in summer of 2012. The bid called for the creation of an event brand identity as well as some ideas on how the IBAF could be marketed to Edmontonians.

Edmontonians love their sports. Oilers and Eskimos’ games regularly sell out and smaller sporting events are generally well-received as well. Understanding that our ideas would be highly scrutinized, we decided to create an exciting alternative that would stand out among some of the larger sporting events.

The shape abstractly references the stitching on a baseball, while making the shape of 2 W’s.

Some of our fun non-traditional brand awareness ideas included a car crushed by a massive baseball (strategically placed outside of Telus Field and other high-traffic locations of course), 3D baseball smashed window stickers (which could be exchanged for discounts on tickets and merch), and geocached prizes to engage a new audience to the family-fun event.

What do you think? Home run or foul ball?