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The Worst Rebrands of 2013

As it turns out, 2013 was a pretty solid year for rebranding. Especially when compared to 2012. Still, some rebrands managed to bonehead their way to stardom and here-within are my top three picks for the worst rebrands of 2013.

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5 Reasons NOT to Rebrand (Redux)

It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]

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The Best Rebrands of 2012

This week I’m looking at the three best rebrands of 2012. Leaders in their respective industries, each company appears to have prioritized strategy by going through the complete rebranding exercise—including redefining their market position to guide their customers’ beliefs, and executing a complete and interconnected brand strategy.

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