Actually, quite a lot. Whether you're naming a business, a product, or a service, I believe naming is one of the most difficult branding exercises you can go through. Here are Urban Jungle's top 10 tips to finding the perfect brand name.
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Last month we looked at some of the difficulties in finding the perfect name for your company. Today we're looking at what strategies the world's biggest, most well-known brands have used to find theirs. Continue reading »