On January 14th 2013, Coca-Cola launched an ad campaign aimed to tell the truth about its products. Did it really tell the truth or was it just lip service?
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What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need like keeping a job. All of these are great arguments […]