[kc_row use_container="yes" force="no" column_align="middle" video_mute="no" _id="66359"][kc_column width="12/12" video_mute="no" _id="743024"][kc_column_text _id="541814"]"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media…