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Alberta Election 2012: Party Branding. Who Gets a Passing Grade?

As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads of content on party websites, how effectively are the parties communicating to Albertans in one minute or less? Continue reading »

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