The purpose of this blog isn’t to exercise our writing skills. It’s to inspire you and provide a place for insightful discussion.

Do you have questions? Comments? Dilemmas? Respond to our posts and start the discussion. Get your regular dose of branding, marketing, advertising, graphic design, and business development here in our blog.

Looking for something specific?

Lovemarks (Redux)

"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Continue reading »

Continue Reading

Case Study: RunWild Marathon

The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. This case focuses on brand development, marketing strategies, communications and overall management for a not-for-profit organization. Continue reading »

Continue Reading

Urban Jungle Launches a Facebook App for RunWild Marathon

For Immediate Release: Urban Jungle Launches a Facebook Application for RunWild Marathon Edmonton, AB, April 22, 2011 — Brand marketing firm, Urban Jungle, today announced the launch of an innovative Facebook application for the runners of the RunWild Leading Edge Marathon. According to Urban Jungle, the application is designed to post RunWild runners’ times live […]

Continue Reading

Case Study: Micralyne

Micralyne, is an internationally recognized, award winning, Edmonton-based Micro-Electrical-Mechanical-Systems (MEMS) foundry. This case story focuses on the reputation-building work that Urban Jungle attempted to establish for an organization with an international market, a diverse audience, and a complex relationship of internal and external stakeholders. Continue reading »

Continue Reading

Case Study: Celebration Homes

Specializing in elegantly crafted homes that are both practical and sophisticated, Celebration Homes is building an thriving reputation on four key principals — craftsmanship, choice, character, and consistency. This case focuses on brand development, marketing strategy, communications, and overall brand management for the Edmonton-based home builder. Continue reading »

Continue Reading

Just in Case There’s Any Doubt…

Most people who have worked with me know that I love the emotional side of marketing. The killer copy, the ridiculous designs, the soundtrack—the audience experience. Truth be told, I am actually more in love with results. While the analytical side of marketing isn’t often considered sexy, it solidifies what we’re doing and why we’re […]

Continue Reading

The Fantastic Voyage

Of course Shell is selling gasoline here, but the Ferraris in this commercial absolutely steal the show. Ferrari pulled several of their race cars from various eras out of storage, flew them around the world, and filmed them bombing...

Continue Reading