"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Continue reading »
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The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. This case focuses on brand development, marketing strategies, communications and overall management for a not-for-profit organization. Continue reading »
For Immediate Release: Urban Jungle Launches a Facebook Application for RunWild Marathon Edmonton, AB, April 22, 2011 — Brand marketing firm, Urban Jungle, today announced the launch of an innovative Facebook application for the runners of the RunWild Leading Edge Marathon. According to Urban Jungle, the application is designed to post RunWild runners’ times live […]
Micralyne, is an internationally recognized, award winning, Edmonton-based Micro-Electrical-Mechanical-Systems (MEMS) foundry. This case story focuses on the reputation-building work that Urban Jungle attempted to establish for an organization with an international market, a diverse audience, and a complex relationship of internal and external stakeholders. Continue reading »
That’s right! April 29, 2011 we’re off to Hollywood to hang out with some of our coolest clients and run shoulders with celebrity. Nothing could be further from reality for this Alberta team, which is why we can't wait to jump on a plane to the City of Angels. Continue reading »
Congratulations to our client, Kensington Master Builders for recently taking home the Canadian Homes Builders' Association award for Best Home Over $1,000,000. Continue reading »
Specializing in elegantly crafted homes that are both practical and sophisticated, Celebration Homes is building an thriving reputation on four key principals — craftsmanship, choice, character, and consistency. This case focuses on brand development, marketing strategy, communications, and overall brand management for the Edmonton-based home builder. Continue reading »
I have to be honest I spent more time scanning the #AdBowl hashtag comments on Twitter than I did watching football today. The game was great, but the online activity was incredibly interesting. The ups, the downs, the love, the hate—it had it all. Continue reading »
Most people who have worked with me know that I love the emotional side of marketing. The killer copy, the ridiculous designs, the soundtrack—the audience experience. Truth be told, I am actually more in love with results. While the analytical side of marketing isn’t often considered sexy, it solidifies what we’re doing and why we’re […]