It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one of the major reasons anyone in our industry does what they do (or at least it should be). Continue reading »
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1. Your vision is crystal clear. Your corporate vision and mission inspire everyone. Your employees know why the company exists, where the company is going, and what it is trying to achieve in the future. Continue reading »
Or are they? Only time will tell. If you haven't already heard, this week spells the start to what could be one of the biggest shake-ups to the Internet since its creation over 30 years ago. Continue reading »
Last month we looked at some of the difficulties in finding the perfect name for your company. Today we're looking at what strategies the world's biggest, most well-known brands have used to find theirs. Continue reading »
Grab those two little sticks. Sit down and get comfortable behind those shiny round thingies, and start tapping the sticks on the white flat parts of the round thingies. See? You’re playing the drums! Woot woot!! You can also fill your cavities, or prescribe your medicine, or rebuild your car's engine. Continue reading »
Naming your company is pretty easy stuff. Ya right! If you have ever started a new business, you'll know that finding the perfect name for your company is also arguably one of the most torturous aspects. Continue reading »
For Immediate Release: Edmonton, AB, November 28, 2011 — Specialist brand marketing firm Urban Jungle today announced the launch of a new website focused on educating entrepreneurs and organizational leaders about the “real” process of branding and the benefits of developing a strong brand. “‘Branding’ is one of the most misused and misleading terms in […]
The following is a post I wrote in 2008. I feel it's important to share it again, because the more things change, the more they stay the same. Over the years we've been challenged quite a bit on brand. "I don't believe in this branding crap...vision, mission, values...it's all fluff!" Continue reading »
Too often we hear statements like, “It’s just a logo,” or “Logo’s aren’t that important—people put too much emphasis on them.” When an identity is belittled to the point of being called a logo, this is true. Continue reading »