For Immediate Release: Edmonton, AB, April 19, 2012 — With the 2012 Alberta Election campaign now in its final week, effective communication of party platforms and beliefs is at its most critical point. Specialist brand marketing firm Urban Jungle has evaluated the top five political parties and provided a grade based on their ability to […]
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As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads of content on party websites, how effectively are the parties communicating to Albertans in one minute or less? Continue reading »
Who decided on the five-day, 40-hour work week anyway? Is it really required in today's ultra-streamlined, fast-paced digital world? Continue reading »
Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of branding is just where to start. Continue reading »
Urban Jungle founder, Craig Blackburn speaks with Rick Harp and Lydia Neufeld on CBC's Edmonton AM, about some of the problems facing the Alberta branding debacle. Listen to the podcast »
The following is an excerpt from the introduction to Alberta’s brand as it appears on the official government website. Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about our actions and how the world perceives them. Continue reading »
On February 3rd, Urban Jungle founder, Craig Blackburn had the opportunity to speak on CBC's Calgary Eyeopener, about some of the problems facing the Alberta branding debacle. Listen to the podcast »
Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this? And why for free? Continue reading »
For Immediate Release: Edmonton, AB, January 31, 2012 — With a potential multi-million-dollar rebranding prize looming for a lucky Alberta creative agency, specialist brand marketing firm Urban Jungle has offered Premier Alison Redford and the province’s taxpayers its services—free of charge. Shortly after winning the Alberta PC leadership and settling into her new role as […]