One of the most exciting things I’ve followed in the wake of Microsoft's 2012 rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar.
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Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin.
For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires, the fact remains—an NHL lockout is not the way to successfully build a brand that's in desperate need of building.
Congratulations to our client, Celebration Homes for its 2012 CHBA National SAM Award nomination for "Best Website."
With 2012 drawing to a close, it's a good time to take pause and reflect on your company's progress over the past year, as well as plan it's growth for the upcoming year.
This week I’m looking at the three best rebrands of 2012. Leaders in their respective industries, each company appears to have prioritized strategy by going through the complete rebranding exercise—including redefining their market position to guide their customers’ beliefs, and executing a complete and interconnected brand strategy.
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name.
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way.
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments.
What do Led Zeppelin and ancient Chinese warlords have to do with your company's success? Over the years I have met many business owners with ground-breaking ideas, cutting-edge technology, knowledge, skills—you name it, they had it all. And for whatever reason their businesses never took off.