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Illustrations Say 1000 Words

Stylized Graphics Set Tone (& Texture) for 2010 Games Upon first glance I immediately thought “there is something different about the way Vancouver is presenting their Olympics”; it wasn’t until my second that I realized what it truly was. Vancouver 2010 was completely photography free. Free from the concern about rights usage and proper resolution. […]

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The Olympic Volunteer Brand – Dressed for Success

When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line. However, the brand and how people associate with it truly […]

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Vancouver City

A glimpse into the ethereal experience that is Vancouver. This video has it all, beauty, mystery and sensuality. Thank you InnerLife & Linda Ganzini; you’ve inspired me to want to share the beauty of my city.

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On the front lines in the biggest jungle of them all…

For the entire month of February Urban Jungle will have on-site press coverage in Whistler at the 2010 Olympic Games. Danna Beatty, Urban Jungle’s newest marketing rockstar will be blogging from the front lines; discussing the awesome and the ugly of the Games. From branding, to communications, to creative, to the overall visitor experience, Danna […]

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Are You a Marketing Hostage?

What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need like keeping a job. All of these are great arguments […]

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Battle of the Brands: Apple vs. Everyone Else

Have you ever bought an Apple product? If you haven’t I’m sure you want to, and if you have—did you ever regret it? I know I sure haven’t. I realize some people find issues with Apple, but let’s face it, buying an Apple is an awesome experience. I bought my 3rd Mac last week and […]

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Urban Jungle Shakes the Shackles of the Hourly Rate

Next time you are at the zoo you might notice a 10-ton elephant tethered by a flimsy rope to a 3-foot pole. The elephant has been trained to believe it has no choice about staying in its current position. And so it is with the hourly rate, which marketing firms, law firms, accounting firms, business […]

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Congratulations Advico!

On behalf of the Urban Jungle team I’d like to congratulate Advico Professional Investment Services on the Grand Opening of their new Sherwood Drive location. Advico, a financial advisory representing Professional Investment Services, Austral-Asia’s fastest growing financial services company; officially opened its doors to the public yesterday. We are honored to partner with Advico in […]

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Battle of the Brands: WestJet vs. Air Canada

Which airline do you prefer? WestJet or Air Canada? My preference hands down is WestJet. They are problem solvers. They are built on the philosophy of helping people and making them happy. Air Canada on the other hand seems to cause more problems and headaches than they fix. I have no idea what their mission […]

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