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Cannes Advertising Reel of Winners (Part 3 of 3)

All that glitters is gold? Perhaps and perhaps not. Check them out. Danna’s Top 5 Gold Lion Winners: Closet Television Channel Betc Euro Rscg Paris, France “And that is how… ” (you won a gold) Dinner Plans Telephone Service TBWA\Chiat\Day New York, United States of America Selinah Aids Foundation Fundraising Ogilvy Johannesburg, South Africa Not […]

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Cannes Advertising Reel of Winners (Part 2 of 3)

Here are the top dogs in the Silver Lions Category. But you don’t have to take my word for it… Danna’s Top 5 Silver Lion Winners: Kitchen, Office, Hospital Panda Cheese Advantage Marketing & Advertising Cairo, Egypt So I’ve sorted of cheated here and threw in all the Panda Cheese ads (and counted them as […]

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Cannes Advertising Reel of Winners (Part 1 of 3)

This year, and for the past 8, Edmonton has been granted an advanced screening of the Cannes International Advertising Reel of Winners. Last week, Craig and I had the opportunity to witness them all – and in support of a fantastic cause – NABS or National Advertising Benevolent Society. SPOILER ALERT: If you haven’t already […]

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Mercedes Attempts the Impossible

To most of us the idea of flipping a car, let alone rolling one a full 180 degrees, sounds like an idea to avoid. For Mercedes, shooting a two-minute spot to do just that, in the Canadian China Bar Tunnel, was the main component of their creative brief. Despite the valiant efforts of the throes […]

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CDN Designers Help Set Stage for Olympic Games…Literally
(Part 2)

Olympic Medal Designs: Developed as a smaller piece built from a larger image, representing the value of interaction with community and importance on individuality, the medal design for the Vancouver 2010 Olympics has definitely set a precedence; or raised the bar if you will for medal designers going further. These large, organic and undulating shapes […]

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Olympic Ambush Marketing

One of the latest controversies to spin its web around the 2010 Olympics in Vancouver deals with sponsorship or better yet the lack their of. Many large corporations have been selected to play and pay the part to be the financial back bone of these winter games; altogether forking over $750 million that goes directly […]

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Illustrations Say 1000 Words

Stylized Graphics Set Tone (& Texture) for 2010 Games Upon first glance I immediately thought “there is something different about the way Vancouver is presenting their Olympics”; it wasn’t until my second that I realized what it truly was. Vancouver 2010 was completely photography free. Free from the concern about rights usage and proper resolution. […]

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The Olympic Volunteer Brand – Dressed for Success

When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line. However, the brand and how people associate with it truly […]

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