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Case Study: RunWild Marathon

The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. This case focuses on brand development, marketing strategies, communications and overall management for a not-for-profit organization. Continue reading »

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Case Study: Micralyne

Micralyne, is an internationally recognized, award winning, Edmonton-based Micro-Electrical-Mechanical-Systems (MEMS) foundry. This case story focuses on the reputation-building work that Urban Jungle attempted to establish for an organization with an international market, a diverse audience, and a complex relationship of internal and external stakeholders. Continue reading »

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Case Study: Celebration Homes

Specializing in elegantly crafted homes that are both practical and sophisticated, Celebration Homes is building an thriving reputation on four key principals — craftsmanship, choice, character, and consistency. This case focuses on brand development, marketing strategy, communications, and overall brand management for the Edmonton-based home builder. Continue reading »

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Just in Case There’s Any Doubt…

Most people who have worked with me know that I love the emotional side of marketing. The killer copy, the ridiculous designs, the soundtrack—the audience experience. Truth be told, I am actually more in love with results. While the analytical side of marketing isn’t often considered sexy, it solidifies what we’re doing and why we’re […]

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The Fantastic Voyage

Of course Shell is selling gasoline here, but the Ferraris in this commercial absolutely steal the show. Ferrari pulled several of their race cars from various eras out of storage, flew them around the world, and filmed them bombing...

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Hate / Love

I hate this video. I love this video. This is the opening piece created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight I think every person in every industry feels — not just creatives — love for the business when things are going well, and hate, […]

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Edmonton Loses the Indy! (Part 2 of 2)

The ripple effects of losing an event like Indy will be detrimental to our City. Vancouver didn’t know what they had until they lost it—and the same might end up happening to us if we’re not more cognizant of that fact. The only difference is we will never—ever get it back if we lose it. […]

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