The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. This case focuses on brand development, marketing strategies, communications and overall management for a not-for-profit organization. Continue reading »
Blog / News / By Author / Craig
Micralyne, is an internationally recognized, award winning, Edmonton-based Micro-Electrical-Mechanical-Systems (MEMS) foundry. This case story focuses on the reputation-building work that Urban Jungle attempted to establish for an organization with an international market, a diverse audience, and a complex relationship of internal and external stakeholders. Continue reading »
Specializing in elegantly crafted homes that are both practical and sophisticated, Celebration Homes is building an thriving reputation on four key principals — craftsmanship, choice, character, and consistency. This case focuses on brand development, marketing strategy, communications, and overall brand management for the Edmonton-based home builder. Continue reading »
I have to be honest I spent more time scanning the #AdBowl hashtag comments on Twitter than I did watching football today. The game was great, but the online activity was incredibly interesting. The ups, the downs, the love, the hate—it had it all. Continue reading »
Most people who have worked with me know that I love the emotional side of marketing. The killer copy, the ridiculous designs, the soundtrack—the audience experience. Truth be told, I am actually more in love with results. While the analytical side of marketing isn’t often considered sexy, it solidifies what we’re doing and why we’re […]
Of course Shell is selling gasoline here, but the Ferraris in this commercial absolutely steal the show. Ferrari pulled several of their race cars from various eras out of storage, flew them around the world, and filmed them bombing...
I hate this video. I love this video. This is the opening piece created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight I think every person in every industry feels — not just creatives — love for the business when things are going well, and hate, […]
Nike and World Cup — you’re too good. I want to get on the next plane to South Africa. Who’s with me?
The Edmonton Arena District is a hot topic right now. Dare we say even hotter than the closure of the Municipal Airport (which by the way we are completely stoked about—awesome job Councillors!) Let the evolution begin. That’s right. Everyone at Urban Jungle and virtually everyone we’ve talked to, support the closure of the Muni, […]
The ripple effects of losing an event like Indy will be detrimental to our City. Vancouver didn’t know what they had until they lost it—and the same might end up happening to us if we’re not more cognizant of that fact. The only difference is we will never—ever get it back if we lose it. […]