As companies diversify, they often drift further from their founding purpose. The original brand strategies that made them distinctive, compelling, and drove their success become less and less connected to the companies they are trying to become.
Blog / News / By Author / Craig
The Pitch, a reality show aimed to capitalize on the success of AMC's Mad Men, pits two advertising agencies against each other for a real account.
First, the bad news. Agency selection is a pain in the ass. You’d think it would be fun, but it's not. It's akin to getting pummelled by Evander Holyfield for ten full rounds. Next, the good news. Continue reading »
The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the Wildrose party to remain in power for another term. Continue reading »
As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the spirit, and the voice across multiple mediums can sometimes be frustrating, and at times even impossible. Continue reading »
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your company. Continue reading »
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads of content on party websites, how effectively are the parties communicating to Albertans in one minute or less? Continue reading »
Who decided on the five-day, 40-hour work week anyway? Is it really required in today's ultra-streamlined, fast-paced digital world? Continue reading »
Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this? And why for free? Continue reading »