It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]
Blog / News / By Author / Craig
After a year of progress, Yahoo unveils a new logo. Not one logo, but 30 logos over the course of 30 consecutive days. A strategy raising more questions than it answers.
Actually, quite a lot. Whether you're naming a business, a product, or a service, I believe naming is one of the most difficult branding exercises you can go through. Here are Urban Jungle's top 10 tips to finding the perfect brand name.
It’s official. Urban Jungle is settled into its new Edmonton river valley office. After months of planning, designing, renovating, and decorating, Urban Jungle is ready to call Cloverdale its new home. I’m ecstatic to have such a beautiful centrally located space. I believe it’s a perfect reflection of the Urban Jungle brand—it’s close to both […]
But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest."
On January 14th 2013, Coca-Cola launched an ad campaign aimed to tell the truth about its products. Did it really tell the truth or was it just lip service?
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years.
One of the most exciting things I’ve followed in the wake of Microsoft's 2012 rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar.
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin.
For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires, the fact remains—an NHL lockout is not the way to successfully build a brand that's in desperate need of building.