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5 Reasons NOT to Rebrand (Redux)

It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought it would be interesting to discuss five equally great reasons […]

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What’s in a Great Brand Name?

Actually, quite a lot. Whether you're naming a business, a product, or a service, I believe naming is one of the most difficult branding exercises you can go through. Here are Urban Jungle's top 10 tips to finding the perfect brand name.

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Replanting Urban Jungle’s Roots in Cloverdale

It’s official. Urban Jungle is settled into its new Edmonton river valley office. After months of planning, designing, renovating, and decorating, Urban Jungle is ready to call Cloverdale its new home. I’m ecstatic to have such a beautiful centrally located space. I believe it’s a perfect reflection of the Urban Jungle brand—it’s close to both […]

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