Our brand development process is grounded in experience.
And experience tells us taking three steps (discovery, strategy, and creative) isn’t enough.
So where ad agencies and design studios hit the wall, we go further to help our clients hit pay dirt.
Urban Jungle takes a collaborative approach to developing your brand,
and we don’t leave you to implement on your own. Instead we help you develop and train your staff to understand, accept, and deliver your desired brand experience.
The following is a brief overview of Urban Jungle brand development process:
Phase 1: Discover
Discovery begins with Urban Jungle asking questions—a lot of them.
Our research methods get us to the heart and soul of your key audiences, competitors, and marketplace. Once we have a clear understanding of your competitive landscape, we turn our eyes on you. Be prepared for nothing but brutal honesty.
Phase 2: Strip
In this phase we get you naked.
That means finding out who you really are—not who you think you are or what you’ve been telling others. With nothing to hide behind, you’ll quickly discover the truth, which leads to clarity, focus, and confidence—three powerful attributes that all strong brands share.
Phase 3: Strategize
Armed with clarity, Urban Jungle works with you to formulate your brand strategy.
The strategy defines your position and promise; achieves consensus among stakeholders; and creates engaging, authentic, practical ways to communicate and deliver your brand essence consistently to your audiences.
Phase 4: Create
With the brand strategy in place, it’s time to craft the tools to deliver your message.
Our creative team begins the heavy lifting, incorporating your feedback through every critical stage of development. The end result is a unique and memorable design system and communications platform that your people are engaged in, and proud of.
Phase 5: Train
After all the parts are assembled brand training begins.
Training establishes and maintains top performance of the brand. Employees are equipped with everything they require to deliver the ultimate brand experience. Our step-by-step launch and activation strategy charts the course so there are no surprises.
Phase 6: Activate
Everything is in place. Everyone is confident and excited. It’s go time.
The activation phase is designed to successfully roll out your brand, both internally and externally, without a hitch. Urban Jungle is there to champion the roll-out and support your team throughout the entire activation.
Phase 7: Evaluate
After the dust settles, we evaluate the performance of the brand strategy on an ongoing basis.
This stage involves conducting a thorough quantitative and qualitative analysis. How are you meeting your objectives? What is the response? What needs to evolve or be refined?