Whether or not you’re intentional about it is another story altogether.
And while it’s possible to be successful without a brand, companies that operate as strategically thought out brands create stronger foundations built for sustainable success than those that do not. Branding is an ongoing process. It never ends. It takes place in every interaction between a company and those who come into contact with it. We suggest you be intentional. Proactively manage your brand; otherwise, you’re forfeiting control to others.