With 2018 drawing to a close, it’s a good time to reflect on your company’s progress over the past year and to plan its growth for the upcoming year.
Do you want clarity? Focus? Better culture? Increased success? These top 10 business resolutions are designed to help you continue to grow and put your best brand forward.
1. I will live my brand vision and values every day.
And if I don’t have a brand vision—one that is jargon-free, easy to recite, clearly defines what we stand for, and why we’re in business—or values to communicate how we should act, I’ll make it my top priority to create them.
2. I will craft bold strategies.
Recalling the words of Harvard Business School Professor, Michael Porter: “Strategy is about choices and trade-offs. It’s about deliberately choosing to be different.”
3. I will execute my strategies with discipline, courage, and passion.
Because if I don’t have discipline, courage or passion, why bother at all?
4. I will set clear objectives and measure the results diligently.
All things which get measured, get managed. If I want to achieve my company goals, I need objectives and a process for measuring their effectiveness.
5. I will manage my brand as a complete experience.
An experience guided by knowing “what we do” always trumps “what we say.”
6. I will treat my customers with the respect they deserve.
My customers are not data points nor a means to reaching sales goals. They are people. In addition, I will extend the same respect to co-workers, vendors, colleagues, and every person whom I come into contact with.
7. I will learn more about my brand.
Including how to communicate it and how to deliver the best possible customer experience. When making any decision, I will choose long-term over short-term, and substance over style.
8. I will read more.
There’s nothing quite like reading a good business book to spark new ideas or to help refine old ones. Whether it’s a hard copy or an ebook, making the effort to better myself through reading will revitalize my mind and my business.
9. I will communicate better and lead more effectively.
Employees and colleagues are not mind readers. They don’t always know what I’m thinking; therefore, it’s my job to properly communicate my expectations and goals. Once communicated, it’s my duty to coach and encourage, not to assume, ignore or intimidate.
10. I will use my brand to improve people’s lives.
And if my company cannot directly improve lives I will find another way. There are many worthy organizations that make a difference in my community. I will find a cause that matters to me and I will give what I can. 2013 will be the year I sponsor a charity event, serve on a committee, volunteer, or make financial donations to the groups that make my community a better place.
Building a strong brand is like maintaining a good relationship; you have to continually work at it.
If you apply these New Year’s resolutions to your business strategy, you are guaranteed to grow; and growth is the true measure of success.