Last week I discussed what were in my opinion the five worst rebrands of 2012. The major theme running through these fragmented, incomplete messes was the fact that they were not rebrands, rather incoherent logo redesigns called "rebrands." This week I’m looking at the three…
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…