As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the…
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…
For Immediate Release: Edmonton, AB, April 19, 2012 — With the 2012 Alberta Election campaign now in its final week, effective communication of party platforms and beliefs is at its most critical point. Specialist brand marketing firm Urban Jungle has evaluated the top five political…
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
Who decided on the five-day, 40-hour work week anyway? Is it really required in today's ultra-streamlined, fast-paced digital world? When you stop to think about it, people tend to find a way to fill up their time with things like Facebook, Twitter, checking email, texting,…
Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of…