It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be.
Naturally this is very inspirational to us, and it’s one of the major reasons anyone in our industry does what they do (or at least it should be).
That said, the tragic part of this story is that it often doesn’t have the happy ending we dream of. Most often, we end up having higher aspirations for our clients and are more passionate about what they can be/should be than they are. To me, that is so sad. Afterall, it’s not our company.
You can be more than just a government.
You can be more than just a law firm.
You can be more than just a home builder.
You can be more than just a health care product provider.
You can aspire to love making people healthy more than just providing health care products for them.
One of the major driving forces behind Urban Jungle is to push our clients to find meaning in themselves. Doing so will allow their customers to find meaning in the company and it’s relevance to their lives.
You can be more. Or not. The choice is yours.