I hate this video. I love this video.

This is the opening piece created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight I think every person in every industry feels — not just creatives — love for the business when things are going well, and hate, when things aren’t.

The beautiful thing is that perception is 90% of the equation, so make the choice and choose to LOVE stuff!